Business opportunities in aging: The Longevity Pyramid

One of the challenges with identifying business opportunities in the aging space is a lack of agreement about what the space actually is. This post provides a user-centric perspective that may be helpful in digging deeper into understanding what is the aging market, and where some of the business opportunities could be. The eight categories identified - the longevity octet if you like - capture the main areas of user need that have emerged after speaking with a number of older people, caregivers, academic researchers, VCs and industry pundits.

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