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Fordcastle LLC

Fordcastle LLC is company that is building new growth businesses in the MobileHealth and Longevity sectors. 

Our services range from trends-focused strategy creation and product concepting through to more operational activities such as business development new venture incubation. 

Our clients are mostly large multinationals who prioritize a flexible, multi-disciplined and collaborative approach to solving their growth challenges. 

We are headquartered in Soho, but have developed a global Network of experts, and work as part of larger teams with The Growth Agenda and Lodestar networks.

Contact us here

Entries in mobile health (2)

Tuesday
Nov082011

New Vodafone report on mHealth

Vodafone has just released a report on mHealth as part of its Health Debate. The report explores ways in which mHealth has succeeded, and ways that barriers to adoption by users still remain. Despite the considerable interest and coverage in the space, many of the solutions are still at the small scale. Fordcastle was asked to be part of the team, and we wrote about mHealth services in developed countries, and some common factors for success.

Click to read more ...

Monday
Sep262011

Nokia finally getting into mobile health

This is something we talked about a lot during my time there, but it never really took off. India is a natural place for them to start as they had a market share in excess of 75%, but as Android takes off there, it may be getting a bit late for them to develop a natural social network through their user base. 

Nokia Announced Mobile Health Initiative:

New Delhi: Nokia India, in association with Arogya World, has announced a diabetes prevention mobile health initiative in India. With this Nokia aims to reach one million Nokia Life Tools consumers in rural and urban India in the next two years through text messages on diabetes awareness and prevention available in multiple languages. This initiative will use mobile phones as a vehicle to combat chronic non-communicable diseases like diabetes.