Another augmented-reality mobile commerce trick (link)

Tommy Hilfiger tries on augmented reality fitting room - Mobile Commerce - Multichannel retail support:

The augmented reality fitting room helps extends the reach of the campaign for Prep World by giving anyone with a mobile phone who is close to a Tommy Hilfiger pop-up store the ability to engage with the brand in a unique way. Users can superimpose clothing from the collection onto themselves using the phone?s camera.