Twitter
Fordcastle LLC

Fordcastle LLC is company that is building new growth businesses in the MobileHealth and Longevity sectors. 

Our services range from trends-focused strategy creation and product concepting through to more operational activities such as business development new venture incubation. 

Our clients are mostly large multinationals who prioritize a flexible, multi-disciplined and collaborative approach to solving their growth challenges. 

We are headquartered in Soho, but have developed a global Network of experts, and work as part of larger teams with The Growth Agenda and Lodestar networks.

Contact us here

Entries in innovation (4)

Sunday
Dec182011

New York City: a health-tech hub by 2020?

Photo: Flickr /  Moriza

Two of the biggest growth trends over the coming decades are health and technology, the epicenters of which are generally considered to be Boston and Silicon Valley respectively. So, is it even reasonable to ask whether New York can be a ‘health-tech hub’ by 2020, as a number of people have been doing recently? For this discussion, health tech is considered a loosely defined term that incorporates health IT, mobile health and many of new consumer-empowered solutions connected with the ‘Health2.0’.

Click to read more ...

Wednesday
Sep212011

Reverse innovation goes green

One of my favorite innovation concepts is 'reverse innovation' - where smart ideas get developed first in developing countries, because they have additional constraints that require more creative solutions. This week's Economist refers to a recent report that identifies the same thing happening in the field of sustainability. I'm rather optimistic about our planet's ability to support 9bn people by 2050 without becoming a desert wasteland, and this kind of story makes me feel ever more so. 

Schumpeter: Green growth | The Economist:

A new study by the World Economic Forum (WEF) and the Boston Consulting Group (BCG) identifies 16 emerging-market firms that they say are turning eco-consciousness into a source of competitive advantage. These highly profitable companies (which the study dubs ?the new sustainability champions?) are using greenery to reduce costs, motivate workers and forge relationships. Their home-grown ideas will probably be easier for their peers to copy than anything cooked up in the West. The most salient quality of these companies is that they turn limitations (of resources, labour and infrastructure) into opportunities. Thus, India?s Shree Cement, which has long suffered from water shortages, developed the world?s most water-efficient method for making cement, in part by using air-cooling rather than water-cooling. Manila Water, a utility in the Philippines, reduced the amount of water it was losing, through wastage and illegal tapping, from 63% in 1997 to 12% in 2010 by making water affordable for the poor.

 

Wednesday
Jul062011

Healthcare is not a consumer good

A quick post by Paul Krugman, which because it's him will be controversial with those who disagree with anything he says. But he's right on the money in my opinion: 

Some readers ask why my argument that relatively centralized systems work better for health care than the “free market” isn’t an argument for government ownership of everything. The answer is that health care is different: it’s a sector in which basically every market failure you can think of takes place. And we’ve known that since Kenneth Arrow’s classic analysis half a century ago. It’s shocking, though not surprising, that we keep having to relearn this basic point.

I added a comment which highlight some of my own motivations driving this issue for me:

That health is better managed centrally seems blindingly obvious when I compare my experiences of the UK healthcare system with my life here in the US. My mother in the UK had cancer and was treated quickly, efficiently, in a new private room at a local hospital with a joined up system. She spent the total of 10 pounds (to pay for a TV subscription). My wife in the US had an 3 years ago accident, and despite the most platinum-plated insurance policy from her bulge bracket law firm, spends half her time chasing or being chased by insurance companies and trying to get one doctor to talk to another. It's a travesty and embarrassment from a country that is a beacon for so much else.  

Remember healthcare is different because i) almost everybody wants to have as little of it as possible ii) the more in need of it the consumers are, the less capable they are of making their own decisions. Does that sound like any other consumer good? No, it sounds like market failure. We need a system that is optimized to keep people away from the hospitals and procedures - get them to avoid consuming if they possibly can. We need to focus on the promotion of proactive health, not encourage the over-consumption of reactive healthcare.   
Tuesday
Jun282011

Splitting the innovation jargon: competences, capabilities and resources

This post reviews a paper from the US Army that does a good job at defining some tricky innovation terms - competences, capabilities and resources. It introduces a simple axe analogy to show how they need to be aligned in order to compete and win in a new market.

Click to read more ...